4 ways I could (but won’t) increase my web traffic
March 7, 2009
I was pretty excited a couple of days ago when I checked my stat counter and found that I had 51 hits in a single day! I was much less excited when I figured out that around 40 of those were from browsershots.org, which is a tool to see how your website looks in a variety of different browsers.
Well, this got me thinking about web traffic, and more specifically my lack of it. I average around 10 hits a day, mostly from Google image search. Of course I would like to see the number increase, but I don’t see that happening anytime soon. I decided it might be fun to look at all the things I could be do to boost my traffic, and why I’m not likely to do them.
1. Post more often
One of the cardinal rules of blogging is to post frequently. Search engines have psychic powers that let them know how frequent a site is updated. Those sites with more frequent updates get higher ranking, which means more hits from the Google fairy.
Why I won’t do it:
Between work, school and all the other obligations of life, I have very little time to blog. As an aspiring writer, I also try to spend time doing odd writing exercises such as, oh I don’t know, writing. Of course writing a blog is writing, but it’s not adding to the word count of my novel.
2. Be more focused
Niche sites can find niche audiences. I have creative schizophrenia, oscillating from photography to graphic design to writing, then back to photography. Throw in my infrequent posts concerning bacon, and you’ve got a recipe for discomblogulation. (Technically, I’ve got the recipe, not you. And since it involves bacon, you better believe it’s delicious.)
Why I won’t do it:
As I said, I have creative schizophrenia. If I only posted about one of my creative pursuits, I would have an even bigger problem with #1 than I do now.
3. Promote, promote, promote
Many “boost your blog traffic” articles will tell you that one of the best ways to get traffic is to run around commenting on other blogs. Anywhere you can get a link back to your site will increase your exposure. Of course there are also things like Twitter, Digg, and all the social networking sites, all of which can help build on your overall web presence.
Why I won’t do it:
Again, this all goes back to time. If I don’t have time to put up a new post every single day, do I really have time to hunt for Myspace friends, or Twitter my every inane thought? Sorry, but traffic just isn’t THAT important to me. If I were trying to make a living off of this, it would be a different story, but right now that stupid little Twitter bird can go find the nearest jet liner.
4. Live in the Now
Google provides a tool that shows the most popular keywords of the moment. Right now, for instance, there are an awful lot of people searching for information about the American Idol wild card. If I put up a post with that phrase in the title, I could probably triple my traffic for the evening. I know this because I put up a post about last minute Halloween costumes at the end of October, and my traffic skyrocketed for about 2 days.
Why I won’t do it:
I don’t even know what the American Idol “wildcard” is, nor do I care. That show jumped the shark about 30 minutes after it first aired. Ever since then it’s done nothing but pump more second-rate musicians into the recording industry. Even if I were a rabid Idol fan, does the world really need more coverage of that vacuous hack factory?
The same goes for most other “topical” subjects. Unless I feel I have something different to contribute, I don’t see the point in adding another opinion to the pile that always develops around the big news story of the day.


